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To Follow or Not to Follow During Times of Crisis
Flickr Image: Boris Veldhuijzen van Zanten Valerie Simon Melanie James, a communications academic at the University of Newcastle, whom I have gotten to know through #PRStudChat, recently tweeted:...
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Integrating Social and Real-Life Networking
Valerie Simon I could not be more excited to attend the PRSA T3 conference on June 11, 2010. The co-chairs, PRSA Technology section chair Rich Teplitsky and my #PRStudChat partner, 2.0 expert and...
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When PR Experts Emerge As Tastemakers…
Valerie Simon Last Friday I attended PRSA T3 conference and as promised, I wanted to share a glimpse of my experience with you. The incredible line-up put together by conference co-chairs, Rich...
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Why It Pays to be the Influencer for Sales and Retention Efforts
by Emily Mouyeos* Influence marketing is beginning to showcase itself as an effective tool in social media strategies. Companies such as Starbucks and Virgin America have partnered with Klout , a...
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All The News That’s Fit To…Tweet? Re-writing the New York Times Motto
Flickr Image: B.K. Dewey Valerie Simon Monday morning, as I sat down on the train headed to the Bulldog Reporter 2010 Media Relations Summit, I had trouble getting past the front page of The New York...
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5 Changes in Journalism and What They Mean for Public Relations
Valerie Simon 1. Long is now shorter. Rand Morrison commented that “Long is shorter than it used to be,” at the Bulldog Reporter 2010 Media Relations Summit. PR Takeaway: Be succinct. Understand your...
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Relationships and Referrals: Making the Most of Your Two Most Important...
Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...
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Sales + Everyone = Success
Valerie Simon How do you get everyone – from your maintenance team to your CEO – participating in the sales process? During a special Twitter chat last Wednesday evening, Heather Whaling and Justin...
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Maximizing the Value of an Event
Valerie Simon Tomorrow, November 18, at 9pm eastern, my BurrellesLuce colleague, Debbie Friez, will be joining the #PRStudChat (PR Student Chat) community on Twitter as part of a special panel of...
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Personal Connections: Key to Professional Success
Last week, Valerie Simon interviewed me for her BurrellesLuce Fresh Ideas post, “Maximizing the Value of an Event.” In advance of #PRStudChat Twitter chat, where I was one of the special guests, I got...
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Using Social Media to Find and Hire The Right PR Talent
Valerie Simon An article in US News and World Report earlier this month offered some bright news for the PR industry: “Employment of public-relations specialists is expected to increase by more than...
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Insights from the PRSA-NY New Professionals Committee and NYU PR League HR...
Valerie Simon Tuesday evening, January 25th, I had the pleasure of speaking to a room filled with PR recruiters and those seeking a job in the public relations industry at the HR Roundtable, presented...
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Overcoming Blogger’s Block
What to blog about? That is the question I’ve been asking myself for a few days. In my pursuit of a topic for a post, I realized I’m not alone… Writer’s block has always been something that...
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Measuring Social Media: The Value of Influence
Valerie Simon “Influence is about the value you give,” emphasized Deirdre Breakenridge, author and President of Mango! Marketing at the February 15th PRSA NJ Measurement and Evaluation workshop on...
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You’re “Engaging” Oprah… Now What?
Valerie Simon There has been much discussion of late regarding influencers. How do you identify an influencer? How do you measure their value? And how do you talk to people who don’t necessarily...
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Are PR Budgets Back?
Valerie Simon At the New York City #HAPPO Hour last week, professionals representing many top public relations agencies were on the lookout for talent. Representatives from firms such as Burson...
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Custom Data and the Quest for Online Privacy
Valerie Simon Tomorrow, David Ring, EVP, business development, Universal Music Group; Gerard M. Stegmaier, attorney, Wilson Sonsini Goodrich & Rosati; and Howard Hogan, partner, Gibson Dunn &...
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When It Comes to Brands and Content, Simplicity Matters
Valerie Simon This weekend, in a Wall Street Journal article, former chairman of the FEC, Arthur Levitt, suggested: “When an editor wants a reporter to explain something more clearly in a news article,...
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Give Us Something New Google!
Valerie Simon Can Google+ succeed where Google Buzz and Google Wave have failed? While it is probably too early to make predictions, I’ll go out on a limb and share my opinion… unless they unveil...
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PR Week Measurement Roundtable Q&A Takeaways
Valerie Simon On Wednesday, May 4th, I had the opportunity to attend the PR Week Measurement Roundtable, along with some of my BurrellesLuce colleagues. The roundtable focused on the constantly...
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